HARBOR BAY
VENTURES
“Harbor Bay Real Estate Advisors” needed a name and brand design and messaging refresh to convey their depth, breadth and unapologetically different approach to real estate development and hospitality. Their name, logo, and website felt outdated — and at odds with their visionary, high-design approach to real estate development.
Sixth Element led a holistic rebrand — from a new naming strategy that preserves “Harbor Bay” as the core identity — to a new logo, design system, website, and more. Meet Harbor Bay Ventures. The sophisticated new logo and visual design system is complemented by a sleek, immersive website experience that brings the new identity to life.
“Sixth Element brought Harbor Bay Ventures to life digitally in a way we are proud to share and reflects who we are. Our brand is now aligned with our culture and our work. Ciara and her team are professional, efficient and thorough. We couldn’t be happier with the product and how easy Sixth Element was to work with.”
SERVICES
Brand Strategy
Brand Identity
Brand Messaging
Art Direction & Design
Website Development
Digital Experience
CORPORATE BRANDING DOESN’T HAVE TO BE SO… CORPORATE.
To venture is to brave difficulties and the danger of risk in order to create something new and exciting. To show courage. To embark on something new and different.
As the nation's leading mass timber developer, Harbor Bay is pioneering new construction methods and spearheading mixed-use projects that transform cities. In 2022, they launched the iconic INTRO development in Cleveland's Ohio City neighborhood — the tallest residential timber structure in the U.S.
VENTURE FORWARD.
The logo monogram capital H represents strong abstract architectural form reflected as if in water. It’s a form evocative of mass timber.
Custom animation, powerful imagery, and concise copy brings this powerful new brand to life. Harbor Bay Ventures is bold, daring, pioneering, and aspirational.
The rebrand has helped the company secure instant credibility with key stakeholders, and has paved the way for continued growth and success.
