The ORO club is Cleveland’s new inner circle. A private club in the Superior Arts district where influence gathers, ideas spark, and the city’s future takes shape. Sixth Element led the brand naming, visual identity and creative direction — blending the mystique, allure, and desirability of this exclusive new concept with the stunning design and experience of the space itself.
ORO
“Sixth Element gave us a brand that sells the ORO value and experience before anyone even steps inside.”
SERVICES
Brand Naming
Brand Identity
Creative Direction & Design
Web
CLEVELAND’S INNER CIRCLE.
The ORO club is sleek and sophisticated, yet warm and welcoming.
The “O” logomark was designed with environmental signage and experiential applications in mind. It can be used as a standalone mark on public-facing applications to create mystery and allure.
GOLD. NOT STANDARD.
ORO, meaning “gold” in Spanish, blends symmetry with mystery and allure. The asymmetrical logomark draws you in and creates a unique, versatile art piece for signage and branded materials.
Custom gold membership materials align beautifully with this stunning space—outfitted with luxurious lounge areas and golden finishes. From the stunning chandeliers and lounges to concierge-style services and VIP perks, ORO sets a new, higher bar for Cleveland’s urban private club experience.
