BRIGHT SIDE
The Hospitality group behind Market Garden Brewery launched their first restaurant concept in 2003: Bier Markt & Bar Cento, a beloved gem that helped fuel the renaissance of Cleveland’s Ohio City neighborhood. After a successful 19-year run, this thriving area was ready for new energy — and the ownership team wanted to create something completely new, special and exciting.
Sixth Element helped them build a new concept from the ground up — from naming and visual brand identity all the way through design/build, interior design and holistic brand expression. Check out press coverage of the transformation here.
“Since launching Bright Side, we’ve seen business and revenue quadruple within the same four walls. Truly a testament to great branding and experience-driven design.”
SERVICES
Brand Naming
Brand Identity
Brand Messaging
Creative Direction & Design
Brand Activation
Website
Interior Design
Experiential Design
Creative Production
ALWAYS LOOK ON THE BRIGHT SIDE OF LIFE.
Bright Side is warm, inviting, optimistic, inclusive and — first and foremost, fun.
Sparkly starburst brand patterning complements warm throwback magazine-inspired collage imagery. Modern design meets art deco glam. It’s elevated, yet welcoming and celebratory.
The website brings the spirit of the space to life digitally through sophisticated and playful visual design.
BRINGING A DESIGN SYSTEM TO LIFE. IRL.
Sixth Element lovingly selected every material, finish and furnishing for the 6400 sq ft, four-room space. Shimmery gold, pink and peach accents embody the warmth and sparkly celebration of “Bright Side,” balanced by the cooler earth tones of white oak and deep, low-intensity greens.
Gold penny-tile glimmers beneath the pearlescent carousel bar. Moody uplighting highlights a 60-foot art installation of pixelated ombre framing a yellow rose centerpiece that mirrors the “cutout” style of the website. Additional sub-spaces we designed include the Emerald Room, the adjoining Leopard Lounge, and the Alice Room, a private dining space with human-height poppies and grass-tone floors.
