BIRD OF PARADISE
Bird of Paradise is auspicious and exotic in a tongue-in-cheek, unapologetically maximalist vibe. It’s the antithesis of boring. The antidote to ennui. It’s a party.
The logomark is an abstract exotic bird and a vinyl record, paying homage to the name and identity of this DJ-centric nightclub. Purpose-designed for neon signage, it’s the heart of our Art Deco meets Miami Vice design. A modern dance party with throwback flair, imagery is enjoyment-driven, sexy and modern. A study in contrasts: Escapism and the exotic, modern and throwback, stylized and no-frills, tropical vacation, yet authentically Cleveland.
“Bird of Paradise has brought so much energy, fun and vitality to the neighborhood. It’s like a vacation every weekend — and we’ve never been busier.”
SERVICES
Brand Naming
Brand Identity
Brand Messaging
Creative Direction & Design
Brand Activation
Website
Interior Design
Experiential Design
Creative Production
THE GOAL: VACAY VIBES.
The Speakeasy nightclub on W.25, owned by Sam McNulty and Mark Priemer of Market Garden Brewery, was an epicenter of fun for many years. But as the neighborhood evolved, and more “speakeasy” concepts entered the fold, the space needed fresh energy, a more distinct & ownable identity, and a full-scale redesign and reimagining — to bring the party.
Coming out of a two-year shutdown, the team wanted to bring an extra level of fun to the neighborhood. Somewhere folks could get away, come together, and let loose. Sixth Element helped them build a new concept from the ground up, from naming and identity all the way through design/build and digital expression. Check out press coverage of the transformation here.
MIAMI VICE MAXIMALISM.
The interior design approach flowed naturally from the visual identity. Vacation vibes. Dance Party. Feathers and neons? Bring it.
Leafy tropical wallpaper blends bright, eye-popping magenta with dark, rich greens. Clouds of feathery white pendant lights create a warm, frothy glow over the shimmery gold island bar.
See and be seen. The VIP lounge areas add allure and sophistication with eye-catching, statement pink lounge seating—all encapsulated in elevated, birdcage-inspired, private VIP lounges for reservation-only.
