TURNDEV
TurnDev isn’t “just” a developer—they’re champions for Cleveland, building destinations with real gravity. The company already had the portfolio, the vision, and the momentum of a market leader, but their brand identity wasn’t telling that story.
Sixth Element reintroduced TurnDev to the market with a new visual identity, brand messaging, and a website that communicates the caliber, scale and the why of what they do. We aligned TurnDev’s brand messaging and visual design system with the spirit and ethos of their work: development and placemaking that’s strategic, collaborative, and measured in impact—not just square feet.
“This rebrand leveled us up across the board: sharper story, elevated design, clearer community connection. It finally captures and conveys what TurnDev stands for.”
SERVICES
Brand Identity
Brand Messaging
Creative Direction & Design
Brand Activation
Web
CITIES, REIMAGINED.
TurnDev’s work is equal parts vision and execution: big ideas, disciplined delivery. They are reimagining historic landmarks, and laying the groundwork for Cleveland to shine as a top world city. “Cities, Reimagined.”
The rebrand encapsulates the company’s visionary mindset in a modern, confident design system and message—so partners, communities, and investors immediately understand what TurnDev stands for. Sixth Element created a visual design system as sophisticated and enduring as TurnDev’s work. We then brought the brand to life through sharp positioning, inspiring messaging, and bold visuals — crafting a website experience that showcases TurnDev’s impact, builds credibility at first click, and makes their work easy to explore.
TRANSFORMING COMMUNITIES FOR GOOD.
TurnDev defines success beyond the spreadsheet: thriving neighborhoods and dynamic experiences that move cities forward. The messaging and website structure were built to communicate that philosophy clearly. The work doesn’t just look impressive — it’s meaningful.
TurnDev tells an exciting story by the numbers, with $500M total development valuation and 5M+ square feet in development. But the bigger story is their human-scale impact: connection, experiences, and quality of life.
