CLANDESTINA
The Hospitality group behind Market Garden Brewery wanted to create a transportive, high-energy experience wildly different from any other in the Ohio City neighborhood of Cleveland.
Inspired by the edgy, gritty-chic mezcal bars of Mexico, where bartenders casually sling interesting craft cocktails and house pours to uptempo party vibes, clandestina was born. Sixth Element helped craft this new hospitality concept from the ground up — from naming and identity all the way through design/build, digital expression and activation.
“clandestina has not only drastically increased revenue, but it’s also brought a totally new dimension of energy and vitality to the street.”
SERVICES
Brand Naming
Brand Identity
Brand Messaging
Creative Direction & Design
Brand Activation
Website
Interior Design
Experiential Design
Creative Production
BRINGING THE SPIRIT, MYSTERY & ALLURE OF OAXACA TO OHIO CITY.
Paying homage to the grit and dive bar culture that Ohio City was founded on, the concept had to be raw and gritty, yet lively and visually interesting. It had to feel unique and different from both the upscale restaurants and casual American fare available elsewhere on the street.
Sexy Mexican street food, mezcal and tequila, craft cocktails ……mmmmm.
MAGICAL REALISM. MYSTERY. MEZCAL.
Raw gritty dive bar elements converge with celebratory, magical cocktail culture.
Historic brick, authentic creepy-cool street art from Oaxaca (a signature element of the city’s design fabric) and black spray paint are contrasted by convivial, multicolored accent lighting and bright pops of color. Electric butterfly accent wallpaper inspired by the Mexican butterfly migrations.
Downstairs, the new weekend dance club Smoke & Mirrors (also branded and designed by Sixth Element) complements the mystery and allure of clandestina, with gritty-sexy EDM vibes amidst a crypt-like historic brick basement bar.
